How to brief a food photographer

Investing in a stock of strong images is just that – an investment. Good photography is a key element of any marketing campaign, and by hiring professional snappers you’ll build up a resource that will bring benefits to your business in the months and years to come. In fact, as shown by the following tweet… Read more

Getting our hands dirty

Here at Barefoot, we love getting out and about around Cornwall and meeting new people. We also love salad and vegetables. So when given the opportunity to combine these things, we jumped at the chance. After working with community interest company People and Gardens to create their new website, we were invited to visit the… Read more

8 tips for hosting a successful press trip

For holiday and tourism businesses, hosting journalists is a great way of generating media coverage. Travel features and reviews are almost always written based on first-hand experiences, particularly in the higher quality publications, so inviting a journalist to visit your business is pretty much the only way to secure an in-depth review. When handled properly,… Read more

10 tips to improve your covering letter and CV

An accurately written covering letter and CV could greatly increase your chances of getting a job. In particular, a job in the PR and journalism industry relies on accurate writing and attention to detail. When shortlisting applicants for interview, the employer’s only means of assessing you is from your covering letter and CV. It is… Read more