Developing an awards scheme to improve productivity in Cornish hospitality

The Brief Be the Business is a national organisation created to close the UK’s productivity gap. They identified that the hospitality industry suffers from particularly poor productivity. As Cornwall heavily relies on hospitality and tourism to thrive, it chose the Duchy for a pilot project to improve the sector’s productivity levels. We were appointed to… Read more

New website build for Retreat to Fowey

Website and branding for Retreat to Fowey

We were appointed by Retreat to Fowey to design and build a new website that would drive bookings for their expanding portfolio of self-catering holiday properties. The brief An existing website was already in place, but the information about the apartments – and the imagery, logo and assets used – did not show the Retreat… Read more

Treleavens ice cream website

New website build for Treleavens Luxury Cornish Ice Cream

Ice cream producer Treleavens appointed us to design, build and create content for a trade-focused website to replace its existing consumer-facing site.  The brief Treleavens ice cream and sorbets are sold directly to catering and hospitality customers; however the previous website was created with the end consumer in mind. Our initial strategy work identified the… Read more

New website design and build for the Three Cheers Pub Co

Websites for London pub group Three Cheers Pub Co.

We have worked with the Three Cheers Pub Co since 2013 to create and maintain a group of websites for their nine-strong pub estate, and a separate website for the overarching Three Cheers brand. The brief When we were first appointed, the marketing team had already commissioned separate websites for the different pubs, but as… Read more

The terrace at The Beach at Bude Seb Chandler

An integrated marketing campaign for The Beach at Bude

The Beach at Bude is an 18-bedroom boutique hotel in North Cornwall featuring a popular bar and restaurant with spectacular views over Bude’s Summerleaze Beach. A joined-up approach We have worked with the owners to deliver an ongoing integrated campaign to achieve a number of objectives: Raise awareness of the hotel, bar and restaurant’s offering… Read more

Event PR campaign for Nancarrow Farm

Taking place in October 2017, the 1,000 Mouths festival was an ambitious plan to feed 1,000 people over four days of feasts, using the meat from one bullock, in collaboration with some of the country’s leading chefs. The aim was to highlight Nancarrow’s ethos of sustainable food production, whilst also raising funds for worldwide charity,… Read more

sean gee

Event PR and social media campaign for Carlyon Beach

In spring 2016 Barefoot started work on the public relations campaign to raise awareness of the high-quality offering available at the beach throughout the season. Objectives Carlyon Beach required a campaign to drive footfall to the beach, attracting both locals and visitors to their events. An integrated campaign, coverage public relations and social media activity, was needed to… Read more

Daniel Scott/theheadthetail.com

Restaurant PR campaign for St Tudy Inn

Barefoot started work on a public relations campaign for St Tudy Inn in March 2015. Our brief was to raise awareness of the Inn and develop Emily Scott’s profile as chef-owner by securing press coverage in national, regional and online media. Emily was keen to build on the pub’s existing reputation for good food and communicate the… Read more

James Ram

Integrated digital marketing campaign for Cornish farmstay

When we started working with the Hawkey family, owners of The Olde House, back in 2010, the business was still enjoying a high percentage of repeat bookings, but they wanted to set about attracting more new customers. At the time they were doing very little marketing activity; their website was tired, and poor photography didn’t reflect the quality of the… Read more

David Griffin Photography

Launching The New West Country Cookbook

Barefoot worked with David Griffen on a PR campaign to promote sales of his book, The New West Country Cookbook. We were also tasked to raise his profile as a leading food photographer in the UK and channel new client work with top chefs outside the South West, national food publications, and chef cookbooks. Strategy and tactics The… Read more