Meet the team

We're a team of specialists

We build client teams based on the expertise needed for each account or project.

All are educated to degree level, and everyone is encouraged to cultivate skills and knowledge in areas of particular interest to them.

David Griffen Photography

Jim Michell

Managing Director

An experienced PR practitioner with a background in journalism, Jim set up Barefoot Media in 2002.

After graduating from the University of Edinburgh with an MA in English Literature, Jim moved to Cornwall to complete a NCTJ post-graduate diploma in Newspaper Journalism at Cornwall College.

Before Barefoot he worked on local newspapers before starting his dream job at Wavelength, the UK’s longest-running surfing magazine – first as a staff writer and then as deputy editor.

Barefoot was born in 2002, combining freelance journalism and photography with PR, initially specialising in events.

Jim specialises in strategy, content and PR.

Accreditations

MA (Hons) English Literature, University of Edinburgh

NCTJ Certificate in Newspaper Journalism

Member & Accredited Practitioner, Chartered Institute of Public Relations

Contact

Email Jim Michell
Phone: 01208 895089

Ellie Michell

Director

With an MA in Mathematics from Downing College, Cambridge under her belt, Ellie went on to University College London to study for an MSc in Land Surveying, working for several years as a surveyor.

She joined the business in 2004 as a company director, taking responsibility for the finances. She channels her passion for growing, cooking and eating food into our blog, Barefoot Cornwall, which she writes and edits.

She is a member of the Cornwall Community Foundation events committee, where she organises fundraising events for the charity.

Accreditations

MA Mathematics, Downing College

MSc Land Surveying, University College London

Contact

Email Ellie Michell
Phone: 01208 895089

Ryan Mcfarlane

Creative Director

Ryan brings over 15 years design experience to our team. He is a rare talent in design: able to blend visual creativity with strategic thinking and a deep understanding of digital applications.

Having previously worked for several creative agencies, he went on to found his own, Liminal Design. Our working relationship goes back over a decade, in which time we collaborated on numerous design projects and over 30 standalone websites. He joined us full time in spring 2019.

Ryan’s skills and experience run the full design spectrum, including branding and design for print and digital applications. He owns way too many guitars.

Accreditations

BA (Hons) Graphic Design, University of Falmouth

Member of the International Society of Typographic Designers (ISTD)

Contact

Email Ryan Mcfarlane
Phone: 01208 895089

James Ram/Chetwode Ram Associates LTD 2015

Chris Penfold

Account Director | MCIPR, Dip CIPR

Our longest-serving team member, Chris specialises in PR, content strategy, and the measurement and evaluation of marketing campaigns.

His first experience of the PR world came in 2008, when he worked as an intern for a music PR agency while studying at university. The agency operated in a basement below Vice Magazine’s London office.

Since then Chris has built a career in PR extending across a number of agencies and industries including music, entertainment, the arts, technology, leisure and B2B. Chris relocated to Cornwall from Henley in 2016 to join us, where he leads on client accounts in the travel, tourism and drinks sectors.

Accreditations

BA (Hons) Music Industry Management, Buckinghamshire Chilterns University College

CIPR Diploma in Public Relations

Member & Accredited Practitioner, CIPR

Contact

Email Chris Penfold
Phone: 01208 895089

Sophie Peters

Account Manager | MCIPR

Sophie grew up in Newquay and has developed her marketing and public relations career in the West Country since 2014. She joined us in 2018 following two years at a leading Cornish brewery as their digital marketing executive, where she achieved a distinction in the CIM Certificate in Professional Marketing.

She specialises in public relations and digital marketing, with a particular interest in social media platforms and paid social campaigns.

She studied music at university, and has travelled the world to sing in New York, Hong Kong and several European countries. She has performed with the London Philharmonic Choir and continues her love of music singing as a soloist around Cornwall. Sophie is also a keen runner and surfer.

Accreditations

BA (Hons) Music, Royal Holloway University of London

Member & Accredited Practitioner, CIPR

CIM Professional Certificate in Marketing: Marketing, Digital Marketing, Integrated Communications

Contact

Email Sophie Peters
Phone: 01208 895089

Hattie Frisby

Account Manager | ACIPR

Hattie leads on many of our PR accounts. Super-organised, her event planning background is the perfect foil for her interests in tourism, food and drink.

She joined us as an account executive in July 2018. Her first job as an events organiser for an international industry publication saw her deliver events in Europe and the Middle East, before joining one of the UK’s leading luxury holiday property agencies as a property owner consultant.

She studied creative events management at Falmouth University, where she experienced festivals and corporate events, and spent two years as a committee member for The Hub – Cornwall’s networking group.

In her spare time she enjoys netball, walking the South West Coast Path, and training at her local gym.

Accreditations

BA (Hons) Creative Events Management, Falmouth University

Associate, CIPR

Contact

Email Hattie Frisby
Phone: 01208 895089

Tom Meldrum

PR & Marketing Assistant

The newest member of our team, Tom joined Barefoot as our PR and marketing assistant.

He gained a first class honours degree in business, and picked up sales and marketing experience organising B2B trade exhibitions for a leading Cornish events organiser. He has also worked in various hospitality roles.

A keen photographer with an eye for landscapes and portraiture, Tom assists the team across all client accounts. He’s also pretty handy on a skateboard.

Accreditations

BA International Business Management, University of Gloucestershire

Contact

Email Tom Meldrum
Phone: 01208 895089

James Ram/Chetwode Ram Associates LTD 2015

Sarah Medway

Graphic Design

Sarah has a keen interest in all aspects of product-led marketing including packaging design and branding. She grew up in Cornwall and graduated from Falmouth University in 2008 with a degree in Graphic Design. She loves living by the coast and finding Cornwall’s hidden gems.

Accreditations

BA (Hons) Graphic Design, University College Falmouth

Contact

Email Sarah Medway
Phone: 01208 895089

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