The Headland is a five-star hotel overlooking Fistral Beach on the north Cornwall coastline. Its facilities include 95 luxury rooms and suites, 40 self-catering cottages, a five-bubble spa, three restaurants, and a surf school. In July 2020, it opened The Aqua Club with six pools, a sun terrace, and a Mediterranean-inspired restaurant.
We were appointed in 2018 by The Headland’s head of brand strategy and the hotel’s MD to manage all of The Headland’s PR activity.
Working closely with the marketing team, we were tasked with:
pieces of coverage generated over two years
press and influencer trips arranged
press releases written and distributed to travel, trade, regional, and local media
email campaigns written and distributed
brand partnerships set up
Over a two-year period, we set up 20 press and influencer trips. These included:
Over the two-year period, we also assisted with other elements of The Headland’s marketing activity. This included:
Karen Hoyle, head of brand strategy