A room with a view

Creating optimised website content for Retreat to Fowey

Retreat to Fowey is a collection of four luxury holiday homes in the centre of Fowey, south Cornwall.

We were appointed by Retreat to Fowey to carry out keyword research and provide optimised website content for a new site which would drive bookings for their expanding portfolio of self-catering holiday properties.

The brief

Content already existed on Retreat to Fowey’s old website, however, it did not show the Retreat to Fowey brand in its best light.

We were tasked by the owners to establish Retreat to Fowey’s USP, and create website copy that better conveyed the experience of staying in a Retreat to Fowey apartment, carefully optimised through SEO and keyword research.

Our work

Working closely with Retreat to Fowey’s owners and web designer Liminal Design, we carried out a fact-finding session to establish a clear point of difference between the business and its competitors.

Following this, we:

  • Carried out an SEO audit using keyword research and Google Trends.
  • Provided new, SEO-rich yet user-friendly copy for the core pages.
  • Created ongoing blog content to further improve search ranking.
  • Commissioned a photographer to capture the unique character of each apartment.
  • Populated the website with the new content and images.


We created highly engaging, optimised content which greatly improved Retreat to Fowey’s search ranking and organic website traffic, whilst successfully encapsulating the experience of staying in a Retreat to Fowey apartment.

Like what you see? This is just the start.

View our work