When we were first appointed, the marketing team had already commissioned separate websites for the different pubs, but as they did not follow a set structure or style it was unclear that the pubs were connected.
We were tasked with creating a family of WordPress websites that would complement all of the Three Cheers Pub Co’s London venues. We recommended creating a custom theme using the same structure across all sites, but varying imagery, colour palette and branding to highlight each venue’s individuality.
Working closely with the Three Cheers Pub Co’s marketing director, we established a clear scope of work for the website project. This included:
Structuring the content in order of importance, taking into account factors such as user experience and SEO, whilst highlighting the USP of each pub.
Providing a suggested content structure for each page type.
Ensuring that the visual elements of each site aligned with the overarching Three Cheers Pub Co brand.
Carrying out development of the site, sending on live links for feedback by the client and additional functionality requests.
Thorough testing of each site, carrying out bug fixes before launch.
When each website was live, we continued to offer support to the client by:
In line with the brief, we created a custom theme that could be easily replicated when a new Three Cheers Pub Co site was acquired, thus cutting down on the cost of each build for the client, and allowing for a quick turnaround when a new website is required.
By using the same structure, each website reflects the brand’s core values and reiterates the ‘family feel’, which was of key importance to the Three Cheers Pub Co. At the same time, the clever use of photography, branding and colour shows each pub as an exciting, characterful venue in its own right.
Tom Peake, Three Cheers Pub Co.