Published April 25th, 2018
A Cornish PR and marketing agency has been recognised for its work on Nancarrow Farm’s 1,000 Mouths event.
Barefoot has been shortlisted for three PRCA Dare awards: Event Launch or Stunt of the Year; Media Relations Award; and Low Budget Campaign Award.
The Public Relations and Communications Association (PRCA) is a professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals.
The PRCA Dare Awards celebrate the best communications and PR professionals across the UK, with six regional award ceremonies taking place this June and July.
Barefoot founder Jim Michell said: “It has been such a pleasure to be involved in Nancarrow Farm’s first 1,000 Mouths festival, a fantastic concept which brought together some of the country’s top chefs to feed 1,000 people from a single bullock.
“This is the first time we have entered any of our campaigns in the PRCA Dare Awards, and it’s wonderful to see our team’s hard work being recognised by making the shortlist.”
The six-month campaign generated more than 80 pieces of coverage, with a cumulative reach of over 12.4 million people. An eight-page spread was featured in Delicious Magazine with recipes from Nancarrow’s resident chefs Darren Broom and Jack Bristow, and event details were included in The Daily Telegraph.
As part of the campaign success, Barefoot also organised for BBC Countryfile to film at the event, which aired on Sunday 22 October with 6.95 million people tuning in to watch.
The marketing campaign for the festival has had a significant impact on Nancarrow Farm. Partner Steve Chamberlain said: “1,000 Mouths festival provided us with an opportunity to demonstrate our ethos to a much wider audience.
“Barefoot’s input into the project ensured we gained a much greater reach than we could ever have imagined. The results exceeded all of our expectations, giving our business a real boost and putting our farm on the map.”
Barefoot is one of the most decorated agencies in the South West, and over the course of the last eight years has been shortlisted for 25 industry awards.
The PRCA Dare Awards are judged by a panel of industry experts, with the winners announced at a black tie dinner in Bristol on Thursday 14 June.
For more information about Barefoot Media visit www.barefootmedia.co.uk.
