Marketing strategy

Strategy is the foundation on which all great campaign work is built.

We work closely with our clients to develop a marketing strategy which delivers on business objectives. We realise that every business is different, and take a tailored approach to find the best fit for each project.

Strategy services

Strategy workshops

Channel selection

Competitor analysis

Audience definition

Brand guidelines

Measurement and analysis

Messages

Tone of voice

KPIs

Campaign planning

  • Social
  • PR
  • Content
  • Events
  • Strategy

Developing a new hospitality awards scheme

Read the case study

Shanni Elcock | Be the Business

We selected the Barefoot team because of their high quality pitch which outlined a thorough customer-led approach. We set some hard to reach objectives, and working together we were able to surpass these, gaining Be the Business much more visibility in Cornwall. Hospitality Hacks was the best campaign of my life.

Like what you see? This is just the start.

View our work