About Us
Meet the team at Barefoot

Our philosophy is simple: we really get to know our clients and their businesses, because by understanding our clients’ goals we are able to work fast and consistently get things right first time.

What makes us tick
– We are relentless in the pursuit of high standards.
– Our campaigns blend creativity with an analytical approach.
– We put the best interests of our clients at the heart of everything we do.
– We get results because we balance work with a great quality of life.
– We have the courage to challenge.

  • Jim Michell

    Managing Director

    Jim Michell

    Managing Director

    An experienced PR practitioner with a background in journalism, Jim set up Barefoot Media in 2002. Jim is a Member and Accredited Practitioner of the Chartered Institute of Public Relations.

    After graduating from the University of Edinburgh with an MA in English Literature, Jim moved to Cornwall to complete a NCTJ post-graduate diploma in Newspaper Journalism at Cornwall College.

    Before Barefoot he worked on local newspapers before starting his dream job at Wavelength, the UK’s longest-running surfing magazine – first as a staff writer and then as deputy editor.

    Email: jim@barefootmedia.co.uk
    Phone: 01208 895089
    Instagram: @jim_michell

  • Ellie Michell


    Ellie Michell


    With an MA in Mathematics from Downing College, Cambridge under her belt, Ellie went on to University College London to study for an MSc in Land Surveying, working for several years as a surveyor.

    She joined Barefoot Media in 2004 to take care of our accounts, and is the main contributor to our blog, Barefoot Cornwall.

    Ellie is passionate about growing, cooking and eating food with family and friends, and when she gets the opportunity can be found walking the South West Coast Path.

    Email: ellie@barefootmedia.co.uk
    Phone: 01208 895089

  • Chris Penfold

    Account Director

    Chris Penfold

    Account Director

    Chris’s first experience of the PR world came in 2008, when he worked as an intern for a music PR agency while studying at university. The agency operated in a basement below Vice Magazine’s London office.

    Since then Chris has built a career in PR extending across a number of industries including music, entertainment, the arts, technology, leisure and B2B. Chris relocated to Cornwall from Henley in 2016 to join Barefoot.

    A keen cyclist, in 2015 Chris cycled from Land’s End to John O Groats, covering 900 miles in ten days. He is looking forward to exploring his new surroundings in Cornwall and can often be found cycling the Camel Trail.

    Chris is a Member and Accredited Practitioner of the Chartered Institute of Public Relations.

    Email: chris@barefootmedia.co.uk
    Phone: 01208 895089

  • Kim Gray

    Account Manager

    Kim Gray

    Account Manager

    Kim joins Barefoot with more than 25 years’ PR experience and a degree in public relations from Bournemouth University. She has worked with a varied portfolio of clients ranging from national hospitality businesses to clients in human resources, professional services and IT.

    Before joining Barefoot, Kim was freelance, specialising in public relations, social media content, branding, research and lead generation.

    Originally from Berkshire, Kim moved to Cornwall in 2014 for a change in lifestyle and lives on a smallholding with a holiday let with her two children, two dogs, ducks, chickens, horses, sheep and bees.

    When not at Barefoot or tending to the farm, Kim enjoys jive dancing and walking her dogs, Tasha and Wizzle, in the countryside.

    Email: kim@barefootmedia.co.uk
    Phone: 01208 895089

  • Hattie Frisby

    Account Executive

    Hattie Frisby

    Account Executive

    Having spent two years as an events organiser for an international industry publication and a year as a property owner consultant at one of UK’s leading luxury property agencies, Hattie joined Barefoot as an account executive in July 2018.

    She studied creative events management at Falmouth University, where she picked up a variety of experiences including festivals and corporate events, and spent two years as a committee member for The Hub – Cornwall’s networking group.

    In her spare time, Hattie can be found on the netball court, walking along the South West Coast Path, or training at her local gym.

    Email: hattie@barefootmedia.co.uk
    Phone: 01208 895089

  • Sophie Peters

    Account Executive

    Sophie Peters

    Account Executive

    Sophie studied music at Royal Holloway University of London and has travelled the world to sing in places such as New York, Hong Kong and several European countries. She’s also performed with the London Philharmonic Choir.

    She grew up in Newquay and has developed her marketing and public relations career in the west country since 2014. She joined Barefoot in 2018 following two years at a leading Cornish brewery as their Digital Marketing Executive and has achieved the CIM Certificate in Professional Marketing.

    When not at work, Sophie likes the outdoors and can often be found running on the coast path. She continues her love of music at St Mary’s Singers of Truro, where she sits on the choir committee as Digital Marketing Officer and sings as a soloist around Cornwall.

    Sophie is an Associate Member of the Chartered Institute of Marketing.

    Email: sophie@barefootmedia.co.uk
    Phone: 01208 895089

  • Harry Eade

    Junior Account Executive

    Harry Eade

    Junior Account Executive

    Having completed multiple internships in PR, film production and broadcast journalism, Harry joined Barefoot in January 2018.

    He studied history at the University of Cardiff and spends his free time exploring Cornwall’s beaches and playing one of his favourite sports, water polo. He also runs his own blog, Late Braking, as part of dedicated motoring website Drivetribe.

    Email: harry@barefootmedia.co.uk
    Phone: 01208 895089

  • Sarah Medway

    Graphic Design

    Sarah Medway

    Graphic Design

    Sarah has a keen interest in all aspects of product-led marketing including packaging design and branding. She grew up in Cornwall and graduated from Falmouth University in 2008 with a degree in Graphic Design. She loves living by the coast and finding Cornwall’s hidden gems.

    Email: design@barefootmedia.co.uk
    Phone: 01208 895089

  • Current Opportunities

    Work with us

    Current Opportunities

    Work with us

    Barefoot is growing, and we are always keen to hear from talented people interested in joining our team.

    At the moment we are looking to receive CVs from people working at the following levels:

    Account Executive
    At least one year’s experience working in PR, social media, marketing or journalism roles.

    Account Manager
    Experience managing clients and small teams.

    Please contact jim@barefootmedia.co.uk with a copy of your CV.