About Us
Meet the team at Barefoot

Our philosophy is simple: we really get to know our clients and their businesses, because by understanding our clients’ goals we are able to work fast and consistently get things right first time.

What makes us tick
– We are relentless in the pursuit of high standards.
– Our campaigns blend creativity with an analytical approach.
– We put the best interests of our clients at the heart of everything we do.
– We get results because we balance work with a great quality of life.
– We have the courage to challenge.

  • Jim Michell

    Managing Director

    Jim Michell

    Managing Director

    An experienced PR practitioner with a background in journalism, Jim set up Barefoot Media in 2002. Jim is a Member and Accredited Practitioner of the Chartered Institute of Public Relations.

    After graduating from the University of Edinburgh with an MA in English Literature, Jim moved to Cornwall to complete a NCTJ post-graduate diploma in Newspaper Journalism at Cornwall College.

    Before Barefoot he worked on local newspapers before starting his dream job at Wavelength, the UK’s longest-running surfing magazine – first as a staff writer and then as deputy editor.

    Email: jim@barefootmedia.co.uk
    Phone: 01208 895089
    Instagram: @jim_michell

  • Ellie Michell


    Ellie Michell


    With an MA in Mathematics from Downing College, Cambridge under her belt, Ellie went on to University College London to study for an MSc in Land Surveying, working for several years as a surveyor.

    She joined Barefoot Media in 2004 to take care of our accounts, and is the main contributor to our blog, Barefoot Cornwall.

    Ellie is passionate about growing, cooking and eating food with family and friends, and when she gets the opportunity can be found walking the South West Coast Path.

    Email: ellie@barefootmedia.co.uk
    Phone: 01208 895089

  • Chris Penfold

    Account Director

    Chris Penfold

    Account Director

    Chris’s first experience of the PR world came in 2008, when he worked as an intern for a music PR agency while studying at university. The agency operated in a basement below Vice Magazine’s London office.

    Since then Chris has built a career in PR extending across a number of industries including music, entertainment, the arts, technology, leisure and B2B. Chris relocated to Cornwall from Henley in 2016 to join Barefoot.

    A keen cyclist, in 2015 Chris cycled from Land’s End to John O Groats, covering 900 miles in ten days. He is looking forward to exploring his new surroundings in Cornwall and can often be found cycling the Camel Trail.

    Chris is a Member and Accredited Practitioner of the Chartered Institute of Public Relations.

    Email: chris@barefootmedia.co.uk
    Phone: 01208 895089

  • Sarah Wilson

    Account Director

    Sarah Wilson

    Account Director

    A journalist by trade, Sarah worked for ITV West Country for almost 20 years, both as Head of News and News Editor.

    She grew up in mid-Cornwall and started her reporting career at a weekly newspaper before leaving to study law at the University of Westminster. Sarah joined ITV Westcountry Television in 1996, starting as a researcher on its current affairs strand, before progressing onto reporting, bulletin production and news editing, before becoming Head of News in January 2015.

    Sarah is passionate about the West Country, and spends her free time cooking & baking, walking the family dog on her favourite Cornish beaches, and training at her local gym.

    Email: sarah@barefootmedia.co.uk
    Phone: 01208 895089

  • Harry Eade

    Junior Account Executive

    Harry Eade

    Junior Account Executive

    Having completed multiple internships in PR, film production and broadcast journalism, Harry joined Barefoot in January 2018.

    He studied history at the University of Cardiff and spends his free time exploring Cornwall’s beaches and playing one of his favourite sports, water polo. He also runs his own blog, Late Braking, as part of dedicated motoring website Drivetribe.

    Email: harry@barefootmedia.co.uk
    Phone: 01208 895089

  • Sarah Medway

    Graphic Design

    Sarah Medway

    Graphic Design

    Sarah has a keen interest in all aspects of product-led marketing including packaging design and branding. She grew up in Cornwall and graduated from Falmouth University in 2008 with a degree in Graphic Design. She loves living by the coast and finding Cornwall’s hidden gems.

    Email: design@barefootmedia.co.uk
    Phone: 01208 895089

  • You?

    Current Opportunities


    Current Opportunities

    We are not currently recruiting, but we are always keen to hear from individuals with an interest in our work. Please contact jim@barefootmedia.co.uk with a copy of your CV.