“I want my website to perform better” – this is a sentence many business owners can relate to. Our website audit outlines a top-level set of recommendations for improvements, following a full review of your existing content, website performance, and competitor comparisons. We run the audit as a standalone service, or more typically clients use this as the first step in the development of a full content strategy and content creation project.
A solid strategy should underpin all marketing activity. Working with you and your team, we will define and categorise your current and desired audiences, and carry out keyword research to understand how these audiences are searching for content, highlighting keyword competitiveness and opportunities. This informs a content subject plan, based on how your audiences will find and navigate through your website.
This is the nuts and bolts of the process. We take the knowledge gained in the audit and strategy phase and create well optimised, well researched, and well written content for your website. This may include content for the whole website, specific landing pages, and/or blog content. Where possible, content will be evergreen – i.e. always relevant to your audiences, no matter when they are reading it. This will have a long-lasting and ongoing benefit when it comes to capturing search traffic.