Website Content

It's time for fresh lick of paint

Your website is the first place people look to find out more about your products and services. The content they encounter should be clear, useful, relevant, and drive the user towards a specific call to action. But firstly, you need to understand who you’re trying to attract to the website, and ensure they can actually find it.

Here we outline the main areas covered by our website content service:

Website audit

“I want my website to perform better” – this is a sentence many business owners can relate to. Our website audit outlines a top-level set of recommendations for improvements, following a full review of your existing content, website performance, and competitor comparisons. We run the audit as a standalone service, or more typically clients use this as the first step in the development of a full content strategy and content creation project.

  • Content
  • Strategy

Two scoops or three?

Case study: repositioning Treleavens

Website content strategy

A solid strategy should underpin all marketing activity. Working with you and your team, we will define and categorise your current and desired audiences, and carry out keyword research to understand how these audiences are searching for content, highlighting keyword competitiveness and opportunities. This informs a content subject plan, based on how your audiences will find and navigate through your website.

Website content creation

This is the nuts and bolts of the process. We take the knowledge gained in the audit and strategy phase and create well optimised, well researched, and well written content for your website. This may include content for the whole website, specific landing pages, and/or blog content. Where possible, content will be evergreen – i.e. always relevant to your audiences, no matter when they are reading it. This will have a long-lasting and ongoing benefit when it comes to capturing search traffic.

Need some help writing a website content brief?

Read our step-by-step guide
  • Content
  • SEO
  • Strategy

A room with a view

Case study: Retreat to Fowey

Website content slowing you down?

Contact us and get yourself up to speed