Stowford Mill is a development of luxury new three, four and five-bedroomed homes, sitting on the historic site of Ivybridge’s old paper mill – owned by award-winning property developer Burrington Estates.
We were approached in November 2019 by the Stowford Mill team to put together a social media strategy document, and implement a schedule of organic social media content across Facebook, Instagram, Twitter and LinkedIn.
This would also be supported by paid advertising across Facebook and Instagram, with the objective of driving viewing enquiries to the sales team.
After an initial workshop with the Stowford Mill team, we created a social media strategy document which outlined:
Following this, we created a series of fortnightly content calendars highlighting the three core themes which were identified during the strategy workshop. These included:
people reached on Facebook
people reached on Instagram
impressions on Twitter
people reached on LinkedIn – a key platform amongst Stowford Mill’s audiences.
(with the industry average on LinkedIn being 0.06%)
(with the industry average on LinkedIn being 0.59%)
We also set up 37 advertising campaigns over a period of five months, with a spend of £150 per month. These included:
As well as the team reporting a significant increase in viewing enquiries via telephone and email, the campaigns achieved:
people reached across Facebook and Instagram
impressions gained across Facebook and Instagram
link clicks back to the website
new unique users on the website
page likes (+42%) gained on Facebook
Kirsty Barker, Stowford Mill