PR and Marketing Insights | Barefoot Media

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What is digital PR and how can it help your business?

Chances are you’ve heard of PR and you’ve heard of SEO. But have you heard of how these two often misunderstood marketing tools can work together to help your website and your brand stand out on both Google’s search rankings?

Five ways to drive your staycation bookings

The travel industry has seen an uptake in customers booking summer holidays abroad, so what does this mean for tourism businesses closer to home?

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Making your marketing work for recruitment

Marketing is more than a way to attract new customers. We explore how you can use your marketing to help attract and recruit the best talent in your industry.

Communicating company culture through PR

Telling the story of your company culture is about sharing the ethos of those working within your business, its personality, and the direction the company is going in.

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Three ways to drive sales with email marketing by nurturing the customer relationship

Email marketing can be a highly effective way to nurture your relationship with your existing customers or subscribers, and ultimately drive web sales, accommodation bookings, or general enquiries.

Top five reasons to invest in good property photography

When it comes to property photography, the quality of the finished product can have a massive impact on all aspects of your sales and marketing. It takes skill to get everything just right, and when you do, the results can be spectacular.

Apple’s App Tracking Transparency update – what you can do to prepare

Apple has recently brought out an update to its iOS 14 operating system, known as App Tracking Transparency. We outline what this update means for social media advertisers who formerly relied on IDFAs to deliver campaigns, and what they can do to prepare.

The best pubs and bars with outdoor seating in Cornwall

With lockdown easing and outside hospitality returning, we’ve put together a small collection of some of Cornwall’s best drinking and dining spots that will be opening on 12 April.

Travel trends for 2021

We have identified the top travel trends of 2021 from research into media and consumer behaviours to help inform marketing plans.

3 drinks trends to watch for 2021

We delve into the drinks trends which are dominating the beverage industry this year following changes in consumer demand.

Insight